How to improve AdSense

One of my main objectives is to post simple tips about AdSense to help users improve earnings based on the quality of there websites and plays by the rules. So please feel free to comment on your AdSence and earnings . With this in mind, I thought it would be nice to have one page that puts all the best tips and advice together from old and new users - for the benefit of AdSence members.
It’s also my hope that we can put together a high impact page worthy of being bookmarked and referred to, as well as to take the wind out of the sales (pun intended) of those who sell $75 overpriced Adsense eBooks that never deliver on what they promise.
To start, here’s 3 of my best AdSense tips.
1. Google’s Heat Map really does work and deserves the full attention of those who’ve ignored it. It’s really helped me improve my CTR. https://www.google.com/support/adsense
2. When it comes to content, take the time write the best article you can. Don’t write a bunch of rehashed garbage that’s already been copied 100x before by lazier webmasters then you. Write something fresh and recent with new sources. Also, don’t make the article short just because you don’t like to write. Write until you’ve exhausted the subject. This will help you avoid duplicate content penalities, increase the stickyness to your site, and put out more 3,4,5, etc. keyword combinations that you can pick up traffic on.
3. Clear off the clutter, eye candy, bells and whistles and unnecessary links from each page. You want visitor’s eyeballs to focus on 2 things: Your Content and Your Ads. Trimming the fat also reduces the low value places for visitors to go. You want them to either continue surfing your site or to exit through an ad. I’ve reduced the clutter and low value links off many of my pages which really helped my CTR and proved to be worth the time it took.
One Final Note: I think it’s okay for members to repeat tips as it validates the importance of such tips and shows some priority as to what publishers can focus on.
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