I did some in depth searches with regards to this issue. My question was, How does Google treat internal links? In short. If there is two links linking to the same internal page. Here i go in depth to find out how the Google machine does things in the outside world.

I surmised:

1. Google might count one link, the first it finds as it indexes a page
2. Google might count them all (I think unlikely)

From my test, testing links internal to this site, it seems Google only counted the first link when it came to ranking the target page.

So i went and made another simple test to see this bad boy in action. I made a simple static site with 2 internal pages, little bit of unique content and 3 links to the first internal page and 2 to the second page. Google only counted the first link as far as anchor text transfer is concerned.

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