Tensor is a sleek template that can fit many different websites. It can have a…
Last week we did a post on Google panda “Has your site been Google Panda slapped?”. This week I want to share with you some ideas and practice that you can apply to your website to help improve and beat the panda! Google has released Panda update 2.2, just as Matt Cutts said they would! This really is updates to Google’s algorithm. In short removing and filtering through the crap!
We get asked daily on what steps we should look at to improve the drop in SERPS and to help improve on building a better quality website but also its rank.
Firstly as SEO’s we all try and target good unique content. This is purely not enough. If you think 100 different categories or topics with unique content written by some Indian company and shoved on your front page is going to get you rankings in SERPS! Well, then you wrong! Panda is not only about uniqueness but also quality. Google is looking for pages that users find not only interesting but what users want to share with others.
The content has to be so good that visitors end up pitching a tent on your site and forced to pay rent. Panda is designed to say this is content that someone wrote for SEO purposes just to have good unique content on the page, not content that makes everyone who sees it want to share it and say wow. Right? There are a number of factors that play in on this algorithm such as Time on site, bounce rate, CTR from SERPS and so on.
These are factors that you as a SEO or web strategist need to look into. What are the pages that have the highest bounce rate and so on? Is the site user friendly and wanting the user to find out more. If Google establishes one bad page, it will end up bring down all the good pages. You see guys, the days of stuffed pages and keywords to manipulate the market are slowly moving out. Google wants addictive pages, so that when u land there u need rehab to close it down (lol)
If you indeed have being panda slapped, then you need to start operation clean up! I know this is frustrating and very tough. I do believe too that Goolge is making adjustment to panda daily but this is good practice to start cleaning your website from bad habits!
Remember this “Google knows all!”
My conclusion to this is, rather have 100 fantastic pages than 1000 crap pages. Also create pages and design so that users will want to share it.